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Morning embers: General Motors crisis communication, Warren Buffett, and email marketing

March 19, 2014

1) How General Motors can steer through this ignition switch recall (Ad Age) — One of the first rules of reputation management is to be proactive, not reactive. In this Ad Age article, reputation experts say GM’s response seems to have been a day late and a dollar short since the first field reports started trickling in about the faulty ignition switches that have been linked to at least 12 deaths.

2) Three communication lessons from Warren Buffett’s annual letters (Inc.com) — Warren Buffett’s letters to stockholders offer important executive-communication lessons for leaders of public and private firms alike.These three rules are pertinent not only to CEOs of publicly traded firms, but to all executives tasked with stakeholder communication. Which is all of us all of the time, isn’t it?

3) How to use social media to build your organization’s email marketing list (e.politics) — Three quarters of adults are connected to one or more social media platforms. Yet with all social media websites the flow of new content is so steady that your information may be quickly washed away. This is why it is critical to use social media to capture more email addresses so you can better control the flow of communication to your supporters and customers. 

4) Seven traits of an effective marketing leader (Marketingprofs.com) — Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lot about whether or not your team will succeed. The most effective marketing leaders tend to have these seven traits in common.

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