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Morning embers: Men’s Wearhouse, general counsel and getting hyperlocal press

June 21, 2013

1.)  When a founder is the face of a brand (New York Times) — Companies can fire a founder.  But they can’t fire his brand. That’s the dilemma Men’s Wearhouse is left with after dumping its founder and spokesman, George Zimmer.  Mr. Zimmer had starred in the suit retailer’s commercials for almost 30 years, guaranteeing men that “you’re going to like the way you look.”

2) Getting press: 8 tips for getting hyperlocal press (Inc.com) — National advertising campaigns might sound amazing in theory, but an entrepreneur’s secret marketing weapon could be waiting right outside the front door.

3) 5 things advocacy organizations can learn from small business (K Street Cafe) — In honor of small business week, the authors of K Street Cafe turned the usual “tips for small businesses” post on its head and instead offered what advocacy groups can learn about grassroots and advocacy from small businesses.

4) General counsel’s evolving role in the digital age (Forbes) — Richard Levick writes that Digital Age has provided GCs with tools that, if effectively leveraged, take crisis preparedness and risk management to new and unprecedented levels.

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