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Morning embers: Grey Poupon, Citibank, and behavioral sciences

October 17, 2012

1) Are you refined enough to like Grey Poupon on Facebook? (Ad Age) — Usually, brands want as many fans as they can get on Facebook. But Grey Poupon mustard is trying to mark itself as exclusive.  The Kraft-owned condiment is launching a Facebook campaign in which only fans who are identified as having “good taste” can “like” it on the social network.

2) Citibank won’t sleep on customer tweets (Wall Street Journal) — Citi’s use of social media is part of a broader effort to speed up decision making and improve customer relations at the No. 3 U.S. lender by assets.

3) How behavioral science affects digital media strategy (Blue State Digital) — Behavioral sciences tell us why we do what we do, so it is only natural that we apply its findings to our digital media campaigns.

4) Online ad spending to surpass print this year (Fast Company) — They’ve been on the rise for a couple of years now, but projected figures from the Interactive Advertising Bureau claim that online ad spend will, by the end of this year, be greater than that of its print counterpart.

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