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How Under Armour uses Twitter to reach out to female athletes

September 16, 2012

Kudos to The Real Time Report for its breakdown of how Under Armour use to Twitter to build a lasting relationship with women athletes. You can read the full post by clicking this link, but a few highlights are bulleted below:

*Engage followers on their athletic goals, such as asking them what races they’ve signed up for recently.

* Let followers enter to win a trip to Under Armour’s “Camp Sweat” in Florida for a 10-day training session with elite athletes. Under Armour surely offsets these costs with the volume of email addresses they get from women who enter the promotion.

*Promote online sales via Twitter and post inspiring quotes from female athletes.

*Ask followers to submit photos of themselves pursuing their athletic goals.


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