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Morning embers: Google, The New York Times and Mom’s tech habits

August 17, 2012

1) Why Google should buy The New York Times (Digiday) — Author Mike Hughes offers several suggestions for potential acquisition by Google, including one of the world’s most influential newspapers.

2) Mom’s tech  habits – and what they mean for brands (PR Daily) — According to BlogHer’s third annual eMoms study, the information Moms glean from blogs influences their purchasing decisions.  That’s why it’s so important for businesses and brands to carve out their respective niches in the blogosphere.

3) Procter & Gamble’s Olympic “Thank you, Mom” campaign thrived online  (Ad Age) — Procter & Gamble is bullish about the effectiveness of online platforms such as Facebook and Yahoo, calling them “fundamental,” and characterized P&G’s Olympics effort as the attempt to build a “perfect storm” of TV, digital, social and PR activity around closely followed events.

4) Five ways to tie your brand to news events (Inc.com) — Scott Gerber outlines how companies can take advantage of currents events to earn favorable coverage for their brand and products.

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