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Morning embers: Newsweek, blogging farmers and social media lessons from a revolution

July 26, 2012

1) Newsweek to ditch magazine model (Ad Age) — Newsweek will eventually transition to an online publication, owner IAC/InterActiveCorp (IACI) said Wednesday, marking the beginning of the end for the magazine’s 79-year run as a print weekly.

2) Rules changing for discussions with reporters (The New York Times) — In today’s millisecond news cycle and gaffe-obsessed media culture, presidential candidates and their advisers are increasingly demanding final approval over which statements can be quoted and attributed to them.

3) Social media lessons from Egypt (Blue State Digital) — Revolution 2.0, former Google Marketer Wael Ghonim’s brisk, first person account of the Egyptian Revolution, offers real lessons that online community managers of any brand or organization should learn.

4) How farmers use social media (Farm & Dairy News) — Today’s media is filled with megaphones and the Internet is a dangerous sea filled with terrible monsters. Farmers were falling victim to the seas, but recently they’ve changed their tactics.

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