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Morning embers: Winston Churchill, Mad Cows, and how discounting can kill your brand

May 15, 2012

1) Five writing tips from Winston Churchill (PR Daily) — Writer Clare Lynch outlines the five pillars of Winston Churchill’s legendary war-time speeches and how they can help your marketing and PR team write with clarity.

2) Beef industry struggles with PR crises (Los Angeles Times) — From Pink Slime to Mad Cow Disease, the beef industry has been hit by a string of PR crises that resulted in the loss of hundreds of millions of dollars and hundreds of jobs.  They are still struggling to right the ship.

3) How Groupons and Coupons can kill your brand (Fast Company) — Doc Searls writes that when your company and your customers both get hooked on discounts, you don’t have a clear sense of what your products and services are actually worth.

4) CFO fired for social media posts (Business Insider) — The case of Francesca Holdings’ CFO reminds us that there is a time and place for musing about your company’s internal operations, but social media is never one of them.

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