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Morning embers: The Keystone pipeline, Carnival Cruises, and Vanguard’s social CEO

January 23, 2012

1) White House rushes to define Keystone message ahead of GOP (The Hill) — The White House is working to prevent President Obama’s rejection of the Keystone XL oil sands pipeline from becoming a political liability in an election year that will be dominated by jobs and the economy.

2) Vanguard CEO takes over company’s social media (Vaguard.com) — In a company first, Vanguard CEO Bill McNabb takes over the company’s Facebook and Twitter accounts today.  Company followers can expect a behind-the-scenes look  at the $1.6 trillion investment management firm.

3) What influences consumers about companies (Reputation Exchange) — A new Weber Shandwick study pinpoints what types of communications help influence consumers to buy from a company.  Among them: word-of-mouth, leadership communications, and awards/recognition.

4) Carnival CEO lays low after tragedy (The Wall Street Journal) — Micky Arison, CEO, chairman and part owner of Carnival Corp. has largely kept himself and Carnival out of the spotlight since one of the company’s ships struck rocks off the Italian coast ten days ago.  The Wall Street Journal says that’s in keeping with Mr. Arison’s management style, which is less hands-on than many chief executives.

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