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Morning embers: Obama speech writers, banks in Thailand, and how to respond to Facebook attacks

May 5, 2011

1) New speechwriters for Obama (The Washington Times) — The White House has hired a public relations firm headed by image maker Michael Sheehan – once dubbed by Secretary of State Hillary Rodham Clinton as an “extraordinary media coach” who helped her master the teleprompter.

2) Press releases can waive work product (Unfair Business Practice Blog) — A judge has ruled that statements made in a press release, if based on attorney work product information, may weaken your legal footing.

3) The power of storytelling (Brains on Fire) — The author examines how a story-driven communications campaign led to international name recognition for a small bank 9,000 miles away in Thailand.

4) How to respond to Facebook attacks (Fast Company) —  Whether it’s a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, Ekaterina Walter says that no brand is immune from people freely speaking their mind and bringing that dialogue to brands’ Facebook pages.

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