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Morning embers: Jim Messina, the EPA and turning your biggest critics into your biggest fans

June 5, 2012

1) How Obama’s top copywriter does marketing right (Fast Company) — Fast Company’s Lisa Nirell writes that Obama campaign manager Jim Messina sets the standard for persuasive messaging.

2) How Rogers Communications is turning critics in to fans (Socialmedia.org) — By its own admission, Rogers Communications has ticked off more than a few customers.  In this video, Keith McArthur shows how a charm offensive turned critics into advocates.

4) How environmentalists build grassroots support (Tech President) —  Want to know how to get a local community to support your cause?  Look to the Clean Air Coalition for inspiration.  They use a pollution database published by the EPA  to help them build broader campaigns and mobilize community members to their cause.

5) Multimedia press releases earn more readers (PR Daily) — PR Newswire recently looked at how press releases sent on the wire performed in terms of number of views. The numbers were quite revealing.  According to the study, adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views.

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